Read Good Shit On Musings: Woody Allen

Unbroken Windows: How New York Gentrified Itself On Screen

By Yasmina Tawil

By Jason Bailey

It was 1972, and Lewis Rudin had a problem—specifically, a Johnny Carson problem. Rudin, a real estate developer and committed New Yorker, had founded the Association for a Better New York (ABNY), an organization dedicated to cleaning up the city’s image (and thus, its attractiveness to corporate clients) via aggressive campaigning and spit-shine marketing; the organization was, for example, instrumental in the development of the iconic I NY campaign.

But all the good work ABNY was doing, Rudin fumed to the organization’s executive director Mary Holloway, felt like pushing Sisyphus’ boulder when he switched on NBC late at night: “How can we change the image of New York when Johnny Carson’s opening monologue every night is about people getting mugged in Central Park?”

 

Read more


Photo

By Yasmina Tawil

Read more


Photo

By Yasmina Tawil

Read more

Recent Articles

Categories